Wheeler Trigg O'Donnell Website

A law firm specializing in litigation, WTO needed a customized website marketing approach focused on demonstrating client wins and positive outcomes.

Cleanly Designed, Dynamic Home Page

The WTO home page features a well-organized layout and high-contrast design that is visually enticing and easy to read. Navigation is clearly differentiated to enable visitors to move through the site and locate information with minimal clicks, and featured content is refreshed using high-impact rotating features in the center of the page.

Commonly sought website sections are featured as page-side call-outs, enabling visitors to locate information quickly. The Find a Lawyer and Careers featured call-outs on the right side of the home page are two or the most highly-trafficked website sections.

People

WTO breaks away from standard attorney search pages and navigation with options that better fit the needs of a specialty firm. The People page uses a tabbed navigation to provide visitors with lists of people in various positions โ€“ Attorneys, Paralegals, Staff, or All people in the firm.

The left side of the page also provides more traditional search options โ€“ finding people by practice area, school, or bar admission.

Positioning your mouse over any attorney in a list will trigger a fly-out business card with the attorney photo and contact information. This unique navigation treatment gives visitors a visual queue to let them know they are selecting the correct individual.

Tabbed Biographies

Tabbed navigation on website bios enables the firm to post a great deal of information while keeping the biography page on a single screen and readable. Visitors to the biography pages can easily navigate through various parts of the attorney's bio by clicking on the tabs across the top.

Demonstrating Experience

Clients want to know what attorneys have done โ€“ the types of matters they have handled. Demonstrating experience using examples of real matters is the best way to demonstrate experience to clients and potential clients. WTO shows examples of matters the firm and its attorneys have handled throughout the website. Matters are linked to specific areas of law or attorneys and exposed on attorney biographies and practice area pages.

Each matter can be clicked for more information and a description or summary of the matter.

The firm's large collection of matters is managed using the Saturno Experience Management module in the WebBack content management system.


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